Privacy policy
CONTROLLER
The controller responsible for data processing is:
BL Collective Limited
Room 12, 6/F, The Cloud
111 Tung Chau Street
Tai Kok Tsui, Hong Kong
Company Registration Number: 80305571
E-mail: support@bellalea.de
Website: www.bellalea.de
PERSONAL DATA
Personal data means any information relating to an identified or identifiable natural person.
Unless otherwise stated below, the provision of your personal data is neither required by law nor by contract. You are not obliged to provide the data. Failure to provide it generally has no consequences, unless otherwise stated below.
SERVER LOG FILES
You can visit our website without providing any personal information.
Each time you access our website, usage data is transmitted by your internet browser and stored in server log files. This includes in particular:
- page accessed
- date and time of access
- IP address
- amount of data transferred
- requesting provider
Processing is carried out on the basis of Art. 6(1)(f) GDPR, based on our legitimate interest in the secure and trouble-free operation of our website.
As our shop is operated via Shopify, data may also be transferred to third countries, in particular Canada and the USA.
CONTACT BY E-MAIL OR CONTACT FORM
If you contact us by e-mail or via a contact form, we process the data you provide, in particular:
- name
- e-mail address
- message text
- order number, if applicable
Processing is carried out in order to handle your enquiry.
If your enquiry relates to an order or a potential contract, processing is based on Art. 6(1)(b) GDPR.
In all other cases, processing is based on Art. 6(1)(f) GDPR.
ORDERS
When you place an order, we process personal data to the extent necessary to process the order. This includes in particular:
- name
- billing and delivery address
- e-mail address
- payment details
- order data
- telephone number, if provided
Processing is based on Art. 6(1)(b) GDPR.
Where necessary, data is shared with:
- shipping service providers
- fulfilment and dropshipping providers
- payment service providers
- IT and shop service providers
- customer service tools
The scope of the data transfer is limited to the necessary minimum.
NEWSLETTER AND ADVERTISING
If you sign up for our newsletter, we use your e-mail address to send you offers, news and information about our products.
Processing is based on your consent pursuant to Art. 6(1)(a) GDPR.
You can unsubscribe from the newsletter at any time via the unsubscribe link in the newsletter or by e-mail to support@bellalea.de.
KLAVIYO
We use Klaviyo to send and analyse our newsletter.
In particular, the following data may be transferred to Klaviyo:
- e-mail address
- name
- purchase history
- opening and click behaviour
- device and browser information
Processing serves the sending, analysis and optimisation of our e-mail communication.
PAYMENT SERVICE PROVIDERS
Depending on availability, we use the following providers for payment processing:
- PayPal
- Stripe
- Mollie
- other payment providers displayed at checkout, where applicable
When you select a payment method, the data required for payment processing is transferred to the respective provider.
Processing is based on Art. 6(1)(b) GDPR.
SHIPPING SERVICE PROVIDERS
To deliver your order, we pass on the necessary data to shipping and logistics service providers.
This may include:
- name
- delivery address
- e-mail address
- telephone number
- order information
Processing is carried out for the performance of the contract pursuant to Art. 6(1)(b) GDPR.
COOKIES
Our website uses cookies and similar technologies.
Cookies are used in particular for:
- the operation of the shop
- the shopping cart function
- payment processing
- analytics
- marketing
- improving the user experience
Technically necessary cookies are used on the basis of Section 25(2) of the German TDDDG and Art. 6(1)(f) GDPR.
Non-essential cookies, in particular for analytics and marketing, are only used with your consent.
SHOPIFY
Our online shop is operated via Shopify.
Shopify processes data in particular for:
- displaying the shop
- order processing
- payment and checkout functions
- analytics
- shop security
Data may also be processed outside the EU, in particular in Canada and the USA.
META PIXEL
We use the Meta Pixel provided by Meta Platforms Ireland Limited.
The Meta Pixel is used to:
- evaluate advertising on Facebook and Instagram
- create audiences
- carry out conversion tracking
- deliver more relevant advertising
Processing only takes place with your consent pursuant to Art. 6(1)(a) GDPR.
TIKTOK PIXEL
We use the TikTok Pixel.
It is used to analyse website visits, measure the success of advertising and deliver targeted TikTok ads.
Processing only takes place with your consent pursuant to Art. 6(1)(a) GDPR.
HOTJAR / ANALYTICS TOOLS
Where we use analytics tools such as Hotjar, they serve to improve usability and analyse user behaviour on our website.
Processing only takes place with your consent pursuant to Art. 6(1)(a) GDPR.
YOUTUBE / EMBEDDED CONTENT
Where content from YouTube is embedded on our website, personal data may be transferred to Google or YouTube when a video is played.
Processing only takes place with your consent.
STORAGE PERIOD
Personal data is only stored for as long as is necessary for the respective purpose.
Once the contract has been fully processed, data is stored in accordance with statutory retention periods and then deleted.
RIGHTS OF DATA SUBJECTS
Under the GDPR, you have the following rights:
- right of access
- right to rectification
- right to erasure
- right to restriction of processing
- right to data portability
- right to object
- right to withdraw consent you have given
Please send requests to:
RIGHT TO LODGE A COMPLAINT
You have the right to lodge a complaint with a data protection supervisory authority if you believe that your personal data is being processed unlawfully.
RIGHT TO OBJECT
Where data processing is based on Art. 6(1)(f) GDPR, you may object to this processing on grounds relating to your particular situation.
If processing is carried out for direct marketing purposes, you may object at any time.
Last updated: 16 September 2026